"Kindness is infinite."

At bizkut, we believe in building communities and inspiring greatness. Kindness is at the heart of both these visions. Yet, in these challenging times, kindness can sometimes feel distant. There are days when it may seem like kindness is in short supply.

We reject this notion. We stand for the abundance of kindness and firmly believe it is infinite. This kindness resides within each of us.

Our goal is to tap into this inherent kindness we know exists in everyone. Every individual has the power to show kindness, the ability to do good, and the right to receive kindness. This collection is a reminder of that truth.

Why choose Kindness?

"Kindness is simple."

It’s as effortless as it should be. Kindness can be as simple as a stranger’s smile or a heartfelt “How are you?” from a loved one. Or, in our case, a quick look at a jersey spotted on the street. We choose kindness because it requires so little effort yet can leave a lasting impact. The Kindness Collection is a practical step toward Bizkut's long-term goal: building an inclusive community. No matter your race, gender, religion, age, or body size—kindness does not discriminate.

Our team strives to bring out the kindness in our community and amplify it. We believe in the ripple effect of a single random act of kindness, fostering a community that continually chooses to pass kindness forward. We choose kindness because of you, our community. We choose kindness because we choose you.

How did it come about?

This collection began, just like Bizkut itself, as an inspiration from the community. Kindness has always been central to our business, grounded in the idea of continuously paying it forward. With the kindness and support of our customers from Day 1, we have grown to where we are today.

All the stories and conversations shared when customers visit our store, every piece of honest feedback and loyal support from our community, have all played a pivotal role in building Bizkut. Inspired by this, we’re motivated to pay it forward, spreading the kindness we've received so others can experience it. This new collection represents that core value: kindness.

This collection began, just like bizkut itself, as an inspiration from the community. Kindness has always been central to our business, grounded in the idea of continuously paying it forward. With the kindness and support of our customers from Day 1, we have grown to where we are today.

All the stories and conversations shared when customers visit our store, every piece of honest feedback and loyal support from our community, have all played a pivotal role in building Bizkut. Inspired by this, we’re motivated to pay it forward, spreading the kindness we've received so others can experience it. This new collection represents that core value: kindness.

Join us in making a difference with the bizkut Kindness Cycling Jersey.

Ride with purpose.